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Pure Bioscience Announces Distribution Agreement

PURE Bioscience Announces Distribution Agreement for SDC-Based IV-7 Products in Middle East

SAN DIEGO (October 28, 2010) – PURE Bioscience (NASDAQ: PURE), creator of the patented silver dihydrogen citrate (SDC) antimicrobial, today announced that its marketing partner, Richmont Sciences (Richmont), has established distribution of PURE’s SDC-based IV-7™ products in the Middle East region. Under this arrangement, PURE sells IV-7 products to Richmont for resale into the Middle East, where the IV-7 water treatment and disinfection products have been registered by the United Arab Emirates-Dubai Municipality. Richmont is initially focusing on distribution of IV-7 Water Treatment™.

Michael L. Krall, President and CEO of PURE Bioscience, stated, “Much of the Middle East’s drinking water is produced from desalination plants, and protecting stored drinking water from contamination and microbial growth presents a challenge to government, industry and consumers. We look forward to working with Richmont to provide a range of SDC-based products throughout the region.”

“The water purification and disinfecting technology of IV-7 products is a major scientific advance,” said John Rochon, Chairman of Richmont. “Safe water is a precious gift. Every day, far too many people become sick or even die from drinking or being exposed to contaminated water. This disaster can and must be prevented. We are determined to bring this new, lifesaving water treatment technology to families throughout the world.”

Richmont said that it has reached an agreement with Dubai-based High Scope General Trading LLC (High Scope) for the sale of IV-7 products in the Middle East region. “We are very pleased to join with High Scope in this effort and they will be an outstanding partner with us to bring IV-7 products to government, businesses and consumers,” said Mr. Rochon.

IV-7 Water Treatment contains PURE’s SDC technology, based on a proprietary molecule of ionic silver stabilized in citric acid. When used as directed for drinking water, the product provides safe, tasteless and odorless protection and can substantially reduce the incidence of gastrointestinal illness caused by contaminated water. As few as two ounces of IV-7 Water Treatment can treat 200 gallons of water in just minutes with no harm to the environment and no toxic side effects.

About IV-7 Products

IV-7 Ultimate Germ Defense™ can be used to kill germs on hard surfaces in a wide variety of settings, such as homes, offices, schools, hospitals, medical and dental clinics, restaurants, hotels, animal shelters, public facilities and many more. Unlike traditional alcohol- or bleach-based surface disinfectants, IV-7 Ultimate Germ Defense requires no hazard or warning statements and carries bacterial kill times as quick as 30 seconds, compared with up to 10 minutes for competing products. IV-7 Ultimate Germ Defense provides powerful protection – even against resistant pathogens such as MRSA – and continues to kill bacteria for up to 24 hours after usage; yet, with its EPA Category IV rating, the least-toxic classification, IV-7 Ultimate Germ Defense is also ideal for use in sensitive children’s areas.

IV-7 Ultimate Germ Defense for Food Contact Surfaces™ harnesses the same broad-spectrum disinfecting power as Ultimate Germ Defense combined with registration by the US EPA for food contact surface sanitization while maintaining the EPA Category IV rating. IV-7 Ultimate Germ Defense for Food Contact Surfaces is manufactured for use on surfaces and equipment in dozens of settings including food processing plants, farms, food storage areas, restaurants, fast food operations, cafeterias, supermarkets, break rooms, schools, hospitals and other institutions, as well as in homes. IV-7 for Food Contact Surfaces helps prevent cross-contamination in food contact environments and eliminates odors. IV-7 for Food Contact Surfaces provides an advantageous combination of efficiency, high efficacy and low toxicity by rapidly eliminating dangerous pathogens, yet it does not create irritating fumes and does not require rinsing.

IV-7 Water Treatment™ is a liquid concentrate containing SDC effective against a broad spectrum of bacteria, virus and fungus in a stable, non-toxic, tasteless, odorless and colorless solution. IV-7 water treatment is so powerful that just seven drops treat an entire gallon (approximately four liters) of water. Earlier this year, PURE shipped IV-7 Water Treatment to Haiti for use in earthquake-ravaged areas. Project Hope distributed the product, which was sufficient to purify 40 million gallons of water for safe drinking. The water treatment does not carry United States registration and is not available for sale in the US.

Additional information about IV-7 products isavailable at www.IV-7.net.

About Richmont

Richmont is an experienced team of sales and marketing experts. It is headed by John Rochon, who has spent 35 years successfully building and promoting a host of well-known consumer and business-to-business brands. Richmont Sciences is owned by privately held Richmont Holdings (www.richmontholdings.com). Richmont Sciences functions as the sales and marketing arm for PURE’s disinfectant, santizer and water treatment products in domestic and international markets.

About PURE Bioscience

PURE Bioscience develops and markets technology-based bioscience products that provide solutions to numerous global health challenges, including Staph (MRSA). PURE's proprietary high efficacy/low toxicity bioscience technologies, including its silver dihydrogen citrate-based antimicrobials, represent innovative advances in diverse markets and lead today's global trend toward industry and consumer use of "green" products while providing competitive advantages in efficacy and safety. Patented SDC is an electrolytically generated source of stabilized ionic silver which formulates well with other compounds. As a platform technology, SDC is distinguished from competitors in the marketplace because of its superior efficacy, reduced toxicity and the inability of bacteria to form a resistance to it. PURE is headquartered in El Cajon, California (San Diego metropolitan area). Additional information on PURE is available at www.purebio.com.

This press release includes statements that may constitute "forward-looking" statements, usually containing the words "believe," "estimate," "project,” "expect" or similar expressions. These statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Factors that would cause or contribute to such differences include, but are not limited to, acceptance of the Company's current and future products and services in the marketplace, the ability of the Company to develop effective new products and receive regulatory approvals of such products, competitive factors, dependence upon third-party vendors, and other risks detailed in the Company's periodic report filings with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.

MRSA Treatment - Complications From Ongoing Antibiotic Treatment For MRSA

MRSA is methicillin resistant staphylococcus aureus, a mutated form of staph bacteria that is able to endure the curative abilities of medication such as antibiotics. The mutation was caused both by misuse and overuse of antibiotics resulting in a strain of the bacteria able to proliferate and eventually create infections and complications unabated. Initially, it was penicillin that was able to cure staph infections but as time passed on, together with the misuse and overuse, the bacteria was able to develop resistance against penicillin. Then there was methicillin to which the bacteria was also able to develop a resistance. Now, one of the few antibiotics able to counteract the effects of MRSAis vancomycin but there are the complications from ongoing antibiotic treatment.

The Effects of Antibiotic Treatment 

There is a growing misconception as to antibiotics in general. Antibiotics, by themselves, do not cure infection. These types of medication do not kill the bacteria or contaminant. I does not have the ability to identify dangerous and foreign elements in the body and take action to neutralize them. The body's immune system is the one with both the capacity and ability to do this. What the antibiotic does though is supports the body's own immune system to be better able the increased activity of viral antigens or bacteria in the body. The antibiotic stimulates the creation of more immune agents in the body to enable it to combat and effectively kill off the bacterial infection.

Thus the misuse and overuse of antibiotics creates an occasion that the body has a higher tolerance for antibiotic agents. With the greater amount of antibiotic medication present, the body adjusts itself to accommodate the chemical change. As one stops taking antibiotics, the bacteria that was not destroyed is able to flourish, assimilating itself to the environment of higher tolerance to the chemicals brought about by the antibiotic overuse or misuse. This is one of the complications from ongoing antibiotic treatment and how antibiotic resistant bacteria are created, like the dreaded MRSA.

The Complications Identified 

The greatest complication from ongoing antibiotic treatment has been identified, that is the creation of "superbugs". Here are some other complications from ongoing antibiotic treatment. 

Contraction of clostridium difficile, or C-Diff. This new bacteria is well known in the community as a result of antibiotic therapy. Often it presents itself as a form of intestinal flu resulting in diarrhea that is hard to cure.
Some types of antibiotics, such as Vancomycin is effective against staph infection but there is already growing concern that the drug creates Vancomycin resistant intestinal flora which creates infections of the gastrointestinal tract.
The use of the antibiotic Linezolid or Zyvox has been found to have a significant effect on the bone marrow. The drug, when used long term, has been seen to cause anemia, low white blood cell count, low platelet counts or even lead to a decreased production of the cell products of the bone marrow.
To better understand what you are up against in MRSA and in order to find out the complications from ongoing antibiotic treatments prescribed you.

Let's recap what we've learned in this article:

? It is possible to naturally treat MRSA Symptoms using proven effective inexpensive and safe methods, without ongoing antibiotic treatment which may cause further complications.

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MRSA Transmission in Hotels - Is No Place Safe?

Reducing Risk of MRSA in Hotel Rooms

Because of increased reports of MRSA (methicillin-resistant staphylococcus aureus), sometimes called MERSA, a staph infection that is resistant to most antibiotics, public places such as schools, hospitals, health clubs, and hotels/motels need to take additional precautions in order to protect patrons.

MRSA, which can enter the body through small cuts or wounds, is more deadly than other staph infections. If left untreated, it can cause death within days. For those in the hospitality industry, improving cleaning and decontamination methods are important in order to keep exposure to MRSA to a minimum.

Safety Procedures to Prevent MRSA for Hotel/Motel Staff and Guests

In the past, most hotel/motel housekeeping crews cleaned visible surfaces using a general disinfectant cleaner. Many times, these cleaners contained mild sterilzing and odor controlling chemicals, but not much else. Housekeeping crews cleaned the tops of dressers, bathrooms, and mirrors. They replaced dirty linens, took out the trash, and vacuumed the room.

While these cleaning methods used to be enough to keep people safe, housekeeping crews now need be trained in better cleaning procedures, almost HAZMAT standard in order to maintain sanitary guest accommodations.

These procedures to reduce MRSA infection include:

* Following usage instructions on all cleaning chemicals

* Using cleaning supplies that contain bacteria killing chemicals

* Washing all towels, linens, and bedspreads in hot water with bleach to disinfect

* Rotating towels and other items used for cleaning to prevent spreading bacteria from a dirty surface to a clean one

* Wearing gloves at all times when cleaning rooms, bathrooms, and when removing trash

* Reporting any chemical spills, water damage, and other suspicious incidents to supervisors

* Changing vacuum bags as directed

* Following all procedures included in the MSDS (Materials Safety Data Sheet) when handling chemicals

* Update all procedure documentation every six months

* Hold training courses for new staff

When these procedures are followed, the risk of spreading MRSA and other bacterial infections are reduced, yet still just 99.9% effective.

Impact of MRSA and MRSA Infection on the Hospitality Industry

The impact of MRSA on hotels and motels that do not improve their cleaning procedures for MRSA prevention can affect the hospitality industry in many ways. Not only have hotels been closed in the past for not adopting the procedures mentioned above, others have been forced to close permanently because of a lack in public trust.

But MRSA does not only affect guests. It can also affect those working for the hotel. If hotel employees are not given the proper protective clothing including gloves, smock, or uniform, they are at an increased risk of a MRSA infection or bacterial infection. In addition to training housekeeping crews how to properly clean hotel rooms and other areas, safety training is also necessary to prevent spreading the MRSA infection to other employees.

Training for MRSA prevention should include the following:

* Washing hands periodically during the day

* Changing gloves multiple times when cleaning rooms and cleaning public areas such as lobbies, public bathrooms, and restaurant areas (the bacteria can be transferred from gloves to other surfaces easily)

* Covering all wounds and cuts before starting a shift

* Attending to all open wounds immediately to prevent an infection

* Reporting suspicious substances, chemicals, and other items immediately

* Washing uniforms each day after shift is over

Preventing bacterial & MRSA Infection should be a Top Priority

Hotels, motels, and other places that cater to the public need to recognize that preventing bacterial infections like MRSA should be a top priority. By switching to cleaners that kill more bacteria, washing linens and other items in hot water with bleach and disinfectants, and offering frequent training sessions for all employees, cases of MRSA can be greatly reduced in the hospitality industry.

All these precautions are a first line of defense against the killer bacteria but not enough to protect everybody from not getting MRSA infection. The current antibiotics, disinfectants and chlorine products are 99.9% effective against MRSA. The .1% is still causing 18,000 deaths per year. Ninety-nine percent effective just is good enough.

Is there anything to do NOW before more people get a MRSA Infection and die?

Now there really is MRSA prevention. It is a preventative proactive product that kills the MRSA bacteria before they get inside your body. It's a gas called chlorine dioxide (CL02).

It's safe, 100% effective and has been used for over 150 years. A special packet design contains the powder that produces CL02 when moisture is added. It emits small amounts of the gas that kills odors, bacteria, germs and best of all, MRSA. It also kills mold and spores which can be another serious health problem.

This new product doesn't require evacuation of buildings or rooms nor people in HAZMAT suits to apply it. And the cost is considerably less than any HAZMAT treatment or evacuation.

To learn more about killing bacteria, odors, and even the MRSA bacteria for good, keeping your family and you safe from MRSA when you travel, visit Our website.

Debbie McMeyer Visit our OdorXit website.

6 Urgent Questions and Answers About the Superbug Named MRSA

Did you know that "pneumonoultramicroscopicsilicovolcanoconiosis" is the longest English word? It is an alleged lung disease. Another lengthy term is methicillin-resistant staphylococcus aureus, which you can also refer to as MRSA. If you work in the medical field, then you should certainly know about this word. Differing from the first term mentioned, MRSA certainly exists. Here are some important questions and answers regarding MRSA:

1. What is MRSA?

In short, MRSA is a bacterium. However, it is more complicated than that. If you are healthy, and have MRSA living atop your skin or inside your nose, then they create no harm to you. However, if you undergo surgery, become exhausted, or get wounded, then MRSA can become a threat to your well being. Once MRSA enters your body, such as through the skin, it could result in a staphylococcal infection, or "staph" infection.

2. Can doctors use antibiotics to kill MRSA?

Yes, but the treatments can be pricey and challenging. While physicians can prescribe antibiotics to treat MRSA, not all of them are effective. Several types of antibiotics are ineffective in killing MRSA. For instance, MRSA is resistant to antibiotics that resemble penicillin.

3. Does MRSA only live in hospitals?

Historically, MRSA has been most problematic in healthcare environments, such as nursing homes and hospitals. Healthcare employees have attempted to prevent the transmission of the bacteria, by taking certain actions. These include washing their hands frequently; and wearing hygienic clothing, such as cheap landau scrubs.

However, MRSA have recently appeared more frequently in environments outside of healthcare facilities.

4. How widespread is MRSA?

Estimates show that roughly 90,000 people die annually in US hospitals, due to infections that bacteria cause. Of that figure, the majority of the deaths involve MRSA. During the past 1.5-2.0 decades or so, the occurrences of MRSA have increased dramatically. While it is unknown how many people MRSA typically infects, staph bacteria infect about a quarter of the US population, at any given time.

5. What causes MRSA to spread?

MRSA is most common in various healthcare facilities, such as health clinics and medical centers. However, MRSA also occurs in various other environments. These include contact contact sports locations, and prisons.

In almost all causes, direct physical contact causes the transmission of MRSA. Thus, when people become in close proximity to people infected with MRSA, transmission becomes more likely. People can also acquire MRSA by touching objects that are infected with the bacteria. They include:

o clothing

o sheets

o sports equipment

o towels

o workout areas

6. What are MRSA's symptoms?

Typically, infections appear on the skin. However, MRSA becomes more problematic when it enters the bloodstream. The results could result in arthritis, meningitis, pneumonia, etc.

MRSA is not simply an acronym for a certain bacteria. Instead, this type of bacteria can result in serious health difficulties, and even death. Hospitals must be constantly proactive in prevent MRSA, by using methods such as the wearing of scrubs. This will help to shorten the life of a germ with a long name.

Just How Scary Is The MRSA Staph Infection?

The staph superbug, also known as MRSA, is a scary reality in today's world. What used to be just found in hospitals and nursing homes is now seen in many different communities such as schools and workplaces - in the form known as community-associated MRSA.

MRSA (methicillin resistant Staphylococcus aureus) is an infection that is primarily seen on the skin, and it is usually transmitted from people who don't even know that they are carrying the disease. These people, comprising up to one third of the population, are known as being "colonized" and they can spread MRSA, the superbug, to people who have wounds or other ways of the bacteria entering their skin.

All staph infections, including MRSA have similar symptoms. The skin shows the first signs, with small red bumps that can look like pimples, or spider bites. Once advanced, these small staph bumps can turn into abscesses, which can be deep, painful and require surgical drainage. If not taken care of promptly, MRSA or even regular staph can progress beyond the skin. Once in the body, they can cause life-threatening problems and infections in the blood, heart, lungs and other parts of the body. Here is where the real fear lies - as the MRSA can't be treated as easily as simple staph.

This severe progression can happen quickly, as MRSA can easily progress from the skin to other parts of the body - especially if the person affected is very young, very old or has a compromised immune system. Unfortunately, most of the communities that MRSA is found in - hospitals, nursing homes and now schools, are filled with the people who are most likely to be severely affected by MRSA. It is important to keep an eye on any skin issues, even if they just look like pimples or spider bites. These small bumps can turn into infected abscesses.

If you or your child contract a skin infection, make sure that you have your doctor check for the superbug, MRSA, when you see him or her. If you are mistreated for an ordinary staph infection with typical antibiotics, they will not work, and can cause more problems in the long run. Your doctor or hospital can check for MRSA by taking a nasal swab or a tissue sample. These samples will be grown in a lab for about 48 hours, and then checked to see if they are truly MRSA. If your variant of staph is MRSA, you may be quarantined or otherwise watched in a hospital - so this is a very important test to have done.

John Grimes is with AllTerrainco.com - makers of natural santizer that kills the MRSA Staph Superbug in less than 15 seconds.